short intro:
its for helping listeners connect, teach and levelup by embracing generosity, empathy and softskills
sprinkled with data, inner game experiments and hard results

or said to IT people it would go like this:
its for IT leaders so they do better business by helping people around them level up, find and unlock their potential. And keeping their best people


If you asked me to elaborate I’d answer like this:

my promise to my listener is that if they engage with/act on the parts that resonate with them in the podcast they will level up: get better relationships, better clients, create lucky patterns and find meaningful, effective work that really matter to them and people they care about

Its for IT leaders who believe there is always a better way, and willing to do things that might work to get there.

I focus on High performing IT professionals who don’t understand why less qualified people always gets promoted before them who are willing to A/B/J test their own path forward because they want to find better ways to long-term help the people and systems they care about.



I’m very bad at “selling my own podcast” (or selling myself or anything honestly)
I prefer helping others to their success from the shadows, so I often cheat and recommend others podcast host who interview me.
like this one that was released 2019-06-13. It’s a great podcast I really recommend.

[I have used Seth Godin’s template above from his book. here in pure form if you want to copy it for yourself. thank you Seth for your generosity!]

·        my product is for people who believe …

·        I will focus on people who want…

·        I promise that engaging with what I make will help you get…

My podcast is heavily inspired by these quotes:

·        We have to accept to treat everyone we meet as volunteers - Peter Drucker

·        we can’t pay someone to unlock their potential. It can only be reached by trust, by volunteering and enrollment - me/Ric Lindberg


·        In healthy organizations, leaders take responsibility for the system and people take responsibility for their actions.
In unhealthy organizations, leaders blame the people and the people blame the system